PPC services that lower your cost per lead, month after month
We run Google Ads and Meta Ads for businesses that want enquiries, not vanity clicks. Every campaign starts with tracking, so you know exactly which keyword, ad and audience brought in each lead.
Why most ad budgets leak money
When we audit a new Google Ads account, we usually find the same three problems. First, conversion tracking is missing or wrong, so the account is "optimising" for clicks instead of leads. Second, broad keywords are matching searches that will never buy, like job seekers or students. Third, ads send people to a homepage that was never built to turn a visitor into an enquiry.
Each of these quietly burns budget. Together they can waste a large part of your monthly spend, and Google will still show you a healthy click-through rate.
Ad costs are not getting cheaper either. WordStream's 2025 benchmark of more than 16,000 campaigns found the average cost per lead on Google Ads rose to $70.11, up from $66.69 a year earlier. When every lead costs more, wasted clicks hurt more. That is why our PPC services focus first on stopping the leaks, then on scaling what works.
What our PPC agency manages
Google Search Ads
High-intent keywords, tight ad groups, strong negative keyword lists and ad copy tested every month.
Performance Max & Shopping
Product feeds, asset groups and audience signals for ecommerce brands that want sales, not just traffic.
Meta Ads (Facebook & Instagram)
Lead forms, WhatsApp click ads and retargeting that reach buyers before they start searching.
YouTube & Display
Video and banner campaigns for brand recall and remarketing to people who visited your site.
Landing pages
Fast, focused pages built for each campaign by our own web team, tested for speed and conversion.
Tracking setup
Google Tag Manager, GA4, call tracking, form and WhatsApp click events, offline conversions where possible.
Where your buyers are
How our Google Ads services keep cost per lead down
Here is what is different about our PPC services compared with agencies that simply set up campaigns and send a monthly screenshot.
Tracking before spending
No campaign goes live until calls, forms and WhatsApp clicks are tracked as conversions. Without this, every decision is a guess.
Search terms reviewed every week
We read your actual search terms report, not just the keyword list, and block irrelevant searches before they eat budget.
One message per ad group
Someone searching "emergency AC repair Gurgaon" should see an ad and a page about exactly that. Matching intent closely raises Quality Score, which lowers what you pay per click.
Landing pages that convert
Because we also build websites, we can create a dedicated page for each main campaign: one clear offer, proof, a short form and a click-to-WhatsApp button. Often this does more for cost per lead than any bid change.
Honest scaling
We only raise budgets when the numbers say the extra spend will bring leads at a cost you are happy with. If a channel is not working, we say so and move the money.
Pricing
Our PPC management fee is [a flat ₹XX,XXX per month / X% of ad spend], with ad spend paid directly to Google or Meta from your own account. You always own your ad accounts and data. Want SEO to bring free traffic alongside paid? See our SEO services.
How we start
Account audit
We review your existing ads, tracking and landing pages and show you where money is being lost.
Build or rebuild
Tracking, campaign structure, ad copy and landing pages, ready in about [7–10] days.
Optimise weekly
Search terms, bids, audiences and ads adjusted every week, with a monthly report on leads and cost per lead.
FAQs
What is the minimum ad budget you work with?
We recommend at least [₹XX,000] per month in ad spend for Google Ads so there is enough data to optimise. For Meta Ads, campaigns can start smaller.
Do you manage both Google Ads and Meta Ads?
Yes. Many clients use Google Ads to catch people searching now and Meta Ads to reach people before they search. We manage both from one plan and one report.
Who owns the ad account?
You do. We work inside your own Google Ads and Meta Business accounts, so the history and data stay with you even if you stop working with us.
How soon will I get leads from PPC?
Ads start showing within a day or two of launch. Most accounts settle into a steady cost per lead within [3–6] weeks as we gather data and remove wasted spend.
Is PPC better than SEO?
They do different jobs. PPC brings leads quickly while you pay for each click. SEO takes longer but keeps bringing traffic without paying per click. Most businesses do best with both.
Book a call with us today
Free 30-minute strategy call. We look at your website, your competitors and your goals, then give you a plan you can use even if you never hire us.