Ecommerce SEO services that grow orders, not just traffic
Paid ads get more expensive every year. Organic search is the channel that keeps bringing buyers without a per-click bill. We help online stores rank their category and product pages for searches that end in a sale.
Why ecommerce SEO is different
A service business might need twenty pages to rank. An online store can have thousands: categories, sub-categories, filters, products, variants, size guides and blog posts. Each one can help or hurt. Duplicate product descriptions, endless filter URLs and out-of-stock pages that return errors are some of the most common reasons stores stall on Google.
Our ecommerce SEO services start with structure. We decide which pages deserve to rank, which should be merged, and which should be kept out of the index. Then we focus effort where the money is: category pages for searches like "cotton kurtas for women" and product pages for searches with a brand or model name in them.
Organic search is a large share of how people find websites. BrightEdge research found it drives 53% of trackable website traffic, against 15% from paid search. For stores spending heavily on ads, shifting even part of that traffic to organic can change margins significantly.
What we work on
Category page SEO
Helpful intro copy, smart internal links, filters that do not create duplicate pages, and FAQs that answer buying questions.
Product page SEO
Unique descriptions, size and material details, product schema with price and stock, and image alt text.
Technical store health
Crawl budget, canonical tags, pagination, redirects for discontinued products and Core Web Vitals.
Shopify & WooCommerce SEO
Platform-specific fixes like Shopify’s duplicate collection URLs and WooCommerce plugin bloat.
Buying guides & content
Comparison and "how to choose" articles that bring shoppers earlier and link to the right products.
Merchant Center & rich results
Free product listings in Google Shopping and review stars in search results where eligible.
SEO and ads, working together
Most stores we meet run Google Shopping and Meta Ads and treat SEO as an afterthought. We use the data from your ads to make SEO smarter, and SEO to make ads cheaper.
- Search term data from Google Ads shows which phrases convert. We build category pages around them so you can rank organically and spend less on those clicks.
- Best-selling products get priority for content and links, because a ranking gain there brings the most revenue.
- Landing page speed improvements help both channels: faster pages convert better whether the visitor came from an ad or from search.
Our PPC team can manage Shopping and Performance Max for you, and our web team builds and speeds up Shopify and WooCommerce stores. For brands that want to appear when shoppers ask AI assistants for recommendations, see our AI SEO services.
Reporting on revenue
Your monthly report shows organic revenue and orders from GA4, not just rankings. If a change did not lift sales, we say so and adjust.
Common ecommerce SEO mistakes we fix
- Copied manufacturer descriptions – the same text on hundreds of stores gives Google no reason to rank yours.
- Filter pages in the index – colour, size and price filters creating thousands of near-duplicate URLs.
- Deleted products returning errors – lost rankings and links when items go out of stock or are discontinued.
- Thin category pages – a grid of products with no helpful text or internal links.
- Slow mobile pages – heavy apps, large images and scripts that make shoppers leave before the page loads.
Fixing these is often the fastest way to grow organic revenue, before any new content is written.
Our ecommerce SEO process
Store audit
Crawl, index check, speed test and a review of your top categories and products.
Structure plan
Decide what to rank, merge or hide, and map keywords to categories and products.
Optimise & write
Fix technical issues, improve key pages and publish buying guides every month.
Grow revenue
Links, new categories and monthly revenue reporting from organic search.
FAQs
What do ecommerce SEO services include?
Technical store fixes, category and product page optimisation, product schema, content such as buying guides, link building and monthly revenue reporting.
Do you work on Shopify stores?
Yes. We regularly fix Shopify-specific issues like duplicate collection URLs, thin product pages and app bloat that slows the store down.
How long does ecommerce SEO take to increase sales?
Technical fixes can lift traffic within weeks. Most stores see a clear rise in organic orders between month 3 and month 6.
Should I write unique descriptions for every product?
For your top-selling and highest-margin products, yes. For large catalogues, we prioritise and use templates that add unique details for the rest.
Can you help with Google Shopping free listings?
Yes. We set up or fix your Merchant Center feed so products can appear in free Shopping listings as well as paid ads.
Book a call with us today
Free 30-minute strategy call. We look at your website, your competitors and your goals, then give you a plan you can use even if you never hire us.